DESIGN PROBLEMS
Bring 10 years old complicated product into simple Mobile Web App.
Need come up with MVP and choose what are the key experiences are.
Mobile Web App has a lot of limitations.
one of them being not supporting 3D, but we should provide similar core experiences.
DESIGN SOLUTION
Customization and Chat are the key features that need to focus on.
Simplify as much as we can.
Lightweight as much as we can.
SUCCESS METRIC
Satisfy the expectations of existing IMVU 2Go customers
Deliver a product that can capture the 5-10% (and growing) paid traffic and convert them to customers
Create the foundation for products that will eventually monetize
10 Years Old Desktop Downloadable Client
First Version of MobileWeb App Launched in 2014
DESIGN PROCESS
1. Lock down the list of feature set for initial MVP (Article on this Project's MVP )
2. Come up with user stories to get clarity on what we need to build.
Creating User Story
3. Market research on other chat apps.
4. User research on current existing features to get feedback from users.
User testing - Core desktop client field test
5. Wireframe the flows
6. Visual explorations
7. Graphic user interface designs with iterations.
Wireframe for MVP
8. Concept testing with mockups.
9. Kick off with engineers and working on implementations.
10. Before go live, user testing with QA mode. (usertesting.com)
Concept Testing Findings on Feed Page and Create post page
CHAT EXPLORATIONS
- Should be easy to communicate in mobile but avatar should be well integrated in chat screen as well.
- Avatar can't be 3D (*SSR)
- Users need to recognize which avatar is talking
- There should be a way to learn about the person you are talking and able to be friend with them.
Avatar place on the bottom / Focus on avatar emotion/ Panel Style
Comic Style / Show both (me/other) avatar / Show active avatar at a time
PRODUCT DESIGN STYLE PROGRESS
RESULT
- Shipped the product that people love ( A lot of good feedback)
- Built design and product foundation for Native mobile product.
- High Revenue Growth
