IMVU MOBILE [Link to AppStore / Google Play Store ]
PROJECT - iOS DASHBOARD
Design Direction on UX, UI Design (UX by Andy Freeman / UI by Tian Liu)
DESIGN PROBLEMS
IMVU offers many different features like Dress up, Shop, chat, Meesenge, Feed, Friends, earn credit and etc.
However, based on data point of the retention number and user testing, new users don’t know what product offers and don’t know what to do.
Design the experience that users can understand what they can do after sign up but not get overwhelmed.
USER TESTING
Prototype testing with free-play and task base.
From Dashboard User Testing Report by UR team
RESULT
5% retention growth on 1 Day retention after launch the Dashboard
PROJECT -iOS 3D PHOTOBOOTH
UX, UI Design
It’s a posting tool that users can create a contents to IMVU feed
DESIGN PROBLEMS
First times users who just completed the registration can try the core IMVU experience with in 3 min.
It includes dress up avatars, control the 3D chatroom experience, taking photo and light AR experience.
This feature was unique in the way that I wasn't just doing the design but had to work with many different stakeholders.
Communication was the big part of the work.
This feature had a good response from the users(via Appstore review) and boost on the retention number.
DESIGN PROCESS
